To transform the way girls see themselves.

Our Story

From the moment Mia (founder) witnessed her 12-year-old sister cry at the sight of her reflection, she recognized an overwhelming need for deeper mental and emotional support for young girls. This moment, coupled with countless stories shared by women in the Pilates studio, revealed a universal truth—girls and women everywhere are silently struggling with self-image and emotional wellness.

Innermost was born to break through the noise of pressures and doubts, offering a loving guide to help girls reconnect with their true beauty—their authentic, Innermost self.

Why We Exist

We all know a girl who feels weighed down by doubts and pressures. Poor body image, anxiety, and low self-esteem are shaping the way girls see themselves—often in ways they don't speak about.

Innermost exists with a clear purpose: to transform the way girls see themselves by creating simple, supportive rituals that nurture confidence, self-love, and emotional well-being.

7 IN 10 GIRLS...

"not good enough"

7 in 10 girls believe they are not good enough or do not measure up in some way, including their looks, performance in school and relationships with family and friends.

92% OF TEEN GIRLS

"i wish i was"

92% of teen girls would like to change something about the way they look, with body weight ranking the highest.

1 OF 4 GIRLS...

protecting mental health

1 in 4 girls today fall into a clinical diagnosis – depression, eating disorders, cutting and other mental / emotional disorders. On top of these, many more report being constantly anxious, sleep deprived and under significant pressure. (The Triple Bind, Steven Hinshaw)

98% OF GIRLS...

"I want to look like.."

98% of girls feel there is an immense pressure from external sources to look a certain way (National Report on Self Esteem).

Authenticity

Empowering girls to embrace their true, unfiltered selves

Wellness

Nurturing emotional, mental, and physical well-being through simple, supportive rituals.


Community

Connecting like-minded girls to foster support, collaboration, and positive change—so no one feels alone on their journey.


Growth

Inspiring continuous self-discovery, learning, and the courage to evolve into one’s innermost self.

Purpose

Designing products and experiences that create lasting, positive change in how girls see and care for themselves.


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