To transform the way girls see themselves.
From Doubt and Anxiety To Calm and Confidence
Innermost was inspired by the silent struggles girls and women face every day — from self-doubt and poor body image to anxiety and low self-esteem. These challenges often go unspoken but shape the way women see themselves and their place in the world.
We exist to break through the noise of pressures and doubts, offering simple, supportive daily rituals designed to nurture confidence, self-love, and emotional wellbeing. Our tools empower women to build mental and emotional fitness, helping them navigate life’s busyness and challenges with calm, clarity, and strength.
Daily Rituals Designed for Busy Lives
Innermost is more than a brand — it’s a movement dedicated to transforming how girls and women connect with their authentic selves. Through practical mindset coaching, mindfulness, and accessible tools like journals and audio guides, we create lasting change that fits into everyday life.
Aligned with this purpose, we donate 5% of every sale to The Butterfly Foundation, supporting those affected by eating disorders and promoting positive body image across Australia. When you engage with Innermost, you’re not just investing in your own wellbeing — you’re contributing to a greater cause that is making a lasting impact on mental health for many.
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